In the baking industry, if a store does not have a main product, then its product positioning is fuzzy, this fuzzy product positioning, the store will not be able to make clear the direction of sales and profit control efforts, and then fall into a business predicament.
The product positioning of the store is the foundation of the bakery store operation, which determines the overall style of the store, the price range and the service mode, only clear these, in the process of operation will not appear "whimsical" on the ground new products, as well as the "morning and evening" to adjust the strategy, in order to let the store operation. Strategy, in order to make the store's operation in a stable and balanced state.
Store product positioning, the most direct way is to aim at the preferences of the target group to design, the target group is the core point of the store product positioning, different age groups, gender, consumption habits of the crowd, the demand for bakery products and preferences must have a great difference, the store product design is to meet some of the customer demand and preferences (want to eat all the customers is not possible).
If your store intends to position high-end exquisite, the target group is the pursuit of quality of life, pay attention to health and well-being of the middle and high-income groups, then the main products can not be ordinary popular bread, and should choose to use high-quality raw materials, exquisite shape, low-sugar and low-fat French desserts or European bread. (The tone of the store, product quality and price are at the same high level, in order to match the high-end positioning)
If your store positioning is pro-affordable, the target group is the neighborhood residents and students, then the main products should be cost-effective, popular taste of the bread and cakes, these prices pro-affordable, the taste of the products in line with the public taste, to attract a large number of target groups to buy. (The store's decoration style is not necessary to pursue the high and mighty, choose a fresh and clean feeling better)
In a sense, the store's main products can be a category, not necessarily only a single product, which requires you to determine the main products in the store, to take into account the market trend changes, to choose those people's attention to the ever-increasing product range.
For example, the store focus on healthy baking, then whole wheat, grains and healthy baking products can become the store's main products to promote; if the store focuses on regional characteristics, then the selection of regional characteristics of the ingredients to create the baking products, with local culture of the packaging, it is most suitable for as the main product; if the store to sentiment as a selling point, then the classic old bread, old-fashioned cake is the most suitable main product.
Define the main products, to combine their own advantages, your store masters are good at making bread, or in the cake production has a unique technology, but also to a certain extent determines the direction of the store's main products, so when you design the store's main products, but also to take into account the technical aspects of whether it can be afforded (and the same with the raw material supply channels, etc.).
Determine the main products of the bakery store, you can let customers clearly understand the mainstream products in the store, conducive to the design of marketing activities and sales enhancement, and from the internal management of the store, selected main products and focus on power, but also conducive to the stable improvement of the store personnel technology and raw material cost control.
