Frozen cakes, as the name suggests, are cakes that have been frozen. These cakes have a long shelf life and are easy to transport over long distances, making them popular with Western fast-food restaurants and coffee shops.
A typical example is Starbucks. It's essentially a coffee shop and doesn't have any baking equipment, but their frozen cakes and desserts are so delicious they're addictive, with people lining up every day to buy them. According to Starbucks' own official financial report, cakes and desserts alone account for about 30% of total sales. A frozen pre-made cake with a cost of 5 yuan can be sold for 30-40 yuan. So who are the suppliers of these delicious cakes and desserts? They are reputable and established companies like COFCO Xiangxue and John Daniel's. They also supply some large chain brands, and their products are consistently very popular.
Frozen cakes have advantages and a promising future. "They've only become popular in recent years," a manager described the development of frozen cakes in my country. He believes that in previous years, frozen cakes appeared sporadically in my country, mainly driven by foreign companies. Only in the last two or three years have more and more domestic companies begun to enter this field.
Analysis shows that frozen cakes have significant advantages over freshly made cakes: they not only solve the problem of inconsistent product standardization affecting taste and food safety, but also improve production efficiency, reduce time and labor costs, and allow for flexible production adjustments, avoiding food waste and profit loss due to overproduction.
Ultimately, consumers are greedy; they want healthy, high-quality ingredients at fair prices, not to be exploited by low-priced, low-quality products. Therefore, in this sense, delicious and healthy products remain paramount.
